Last edited by Akinobei
Saturday, July 18, 2020 | History

2 edition of Marketing for general managers. found in the catalog.

Marketing for general managers.

Gordon Claisse

Marketing for general managers.

by Gordon Claisse

  • 30 Want to read
  • 34 Currently reading

Published by Administrative Staff College, Henley in Henley-on-Thames ((Greenlands, Henley-on-Thames, Oxon, RG9 3AU)) .
Written in

    Subjects:
  • Marketing.

  • Edition Notes

    ContributionsDavis, John, 1922-, Administrative Staff College, Henley.
    Classifications
    LC ClassificationsHF5415
    The Physical Object
    Pagination49p. :
    Number of Pages49
    ID Numbers
    Open LibraryOL19355088M

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Marketing for general managers by Gordon Claisse Download PDF EPUB FB2

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BASIC PRINCIPLES OF MARKETING AND MANAGEMENT LESSON 1- Definition & Core concept, marketing tools, P’s- product, price, place and promotion LESSON 2- Market segmentation, targeting and positioning & analyzing the marketing environment LESSON 3- Study consumer behavior, need s and motivation, group dynamics, socialFile Size: 1MB.

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